Store design

Choose from 13 product page styles that fit your brand

Give every product page a look that suits what you sell, from clean and minimal to bold and playful, plus a Buy now button.

Choose from 13 product page styles that fit your brand
Where
Design › Product page
Styles
13
Extras
Buy now button, You may also like row

The product page is where shoppers decide to buy. Now you can pick a style for it that matches your products and your brand, and see it with a real product from your store before you publish.

What changed

The Product page in the builder offers 13 styles: Classic, Split, Editorial, Minimal, Boutique, Bold, Luxe, Immersive, Studio, Market, Lookbook, Pop and Swiss. You can also place the small photos beside or below the main photo or show them in a grid, and show the description on the page or in a fold-out section.

Some styles add a Buy now button that adds the product and takes the shopper straight to the cart. Product pages also show a "You may also like" row with other products from your store.

How to use it

  1. Open the builder and choose Product page. The preview uses a product from your store.

    The product page in the builder with the style cards
  2. Click a style card. The preview changes straight away. Click Publish to apply it to every product page.

    The product page preview after choosing the Split style

Good to know

  • One style applies to all your product pages.
  • Prices, options and stock work the same in every style.

Frequently asked questions

Can I use a different style for each product?

Not yet. The style you publish applies to all product pages.

Will changing the style affect my orders?

No. Only the look changes. Prices, options and add to cart keep working as before.

Can I go back to my old product page?

Yes. Choose Classic, which is your store’s original product page.

Learn how to use itHow to design your online store with the builderHow to design your online store step by step: pick pages, add home sections, style the header, product page and cart, and set your colours.

Try it on your own store

Start your free trial. No credit card required.

Get Started